arpy dragffy

Portfolio A major Canadian telecom

Self-service that prevents the call

Service design lead

Rebuilding a national telecom's internet self-service ecosystem — content, tools, troubleshooting flows, IA and design system — with the explicit goal of reducing call volume.

  • Facilitation & Planning
  • Product Management
  • Research

Private

The full case study is password protected

This write-up covers the context, the research approach, the deliverables, the measured impact, and what I'd do differently — the detail a hiring manager or prospective partner would want. Because it includes client strategy shared under NDA, it's behind a password.

Enter the password