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Analysis — Select Content & Contributions

Analysis

The pieces product leaders and executives have found most useful — drawn from Product Impact and AI Value Acceleration. Each names a structural problem leadership had been unable to articulate, then proves it.

The platform

Product Impact Reports

A content and intelligence platform — podcast, newsletter, and publication — for the people building the agentic enterprise. Recurring interviews with product and AI leaders at Atlassian, Twilio, HubSpot, ServiceNow, IDEO, Apple, and Meta AI.

Featured · Product Impact

Original Analysis

  • Copilot didn't fail. It succeeded at the wrong thing.

    The reframe that reached 49,000+ impressions by naming a structural problem enterprise leadership had been unable to articulate: the gap between deployment and value is a design problem, not a capability one.

  • Microsoft's Copilot Problem Isn't Adoption. It's Coerced Adoption.

    The Product Impact analysis behind the reframe — why counting Copilot seats mistakes compliance for genuine adoption, and what that gap costs enterprise buyers.

  • The Agentic Era: AI Agents and How Work Changes

    What happens to team structure, roles, and knowledge work as agents enter the org — and how product leaders should be planning for it now.

  • The 2026 AI Token-Economics Shock

    The energy and infrastructure constraints reshaping deployment — alongside Physical AI: The Year AI Leaves the Text Box and Stanford AI Index 2026.

  • Why AI Capability Is No Longer Defensible

    Capability stopped being a moat the moment every competitor could buy the same model. What actually holds up: workflow depth, data advantage, and switching cost — not the feature itself.

  • The Bullseye Framework for AI Product Impact

    A structured way to measure what an AI feature actually delivers — power, speed, impact, and joy — instead of defaulting to usage counts that flatter the wrong metric.

  • Gartner's Agentic AI Failure Rate Is the Floor, Not a Warning

    Gartner puts agentic AI's failure rate at 40% — read here not as a caution sign but as the baseline leadership should be planning around.

  • The AI Adoption & Value Creation Playbook

    A practical playbook for closing the gap between AI deployment and AI value — the moves that turn adoption into measurable outcomes.

  • Why AI Hasn't Found Its Killer Use Case

    Every category has been promised its killer app. The evidence says the search itself is the wrong framing — and what leaders should be optimizing for instead.

Featured · AI Value Acceleration

Enterprise Research

  • The Value Gap Report

    A personalized diagnostic brief identifying where AI deployment value is failing at the behavioral layer — the moments in real workflows where value leaks away.

  • The Orchestration Playbook

    A strategic guide for enterprise leaders on building durable AI value through orchestration and context architecture — the 2026 inflection point.

  • The AI Value Acceleration Roadmap

    A three-phase roadmap for closing the enterprise AI value gap, with structural scenarios and an evidence framework — plus Agentic AI Is Already Failing Worse Than Copilots.