Available for contracts & advisory
ArpyDragffy
I'm the strategic bridge between executive ambition, product innovation, and customer aspirations. Founder of PH1 Research and Product Impact.
How I think
Systems Thinking
Digital transformation stalls when the platform change and the organizational change are run as separate projects. I bridge them — mapping how a new platform like AI reshapes incentives, roles, and workflows — so the technology and the organization move together instead of against each other.
What I build
Customer Experience Strategy
I'm devoted to the everyday reality of customers — the friction, the workarounds, the expectations they never say out loud — and to turning that reality into industry-leading programs and products. Experience isn't a layer added at the end; it's the strategy the product is built around.
How I work
Strategic Product Research
Two decades of research across six industries — including 0→1 programs for Microsoft and the National Football League, taken from the first market signal through launch and measurement. I run the full arc: foundational research, multi-turn testing, and the synthesis that turns evidence into a direction leadership can commit to.
What I see coming
Product Strategy & Futures
I track three forces at once: how consumers are evolving, how emerging technologies are changing the use cases products are built around, and how the future of work is changing what "ready" even means. Foresight only matters when it changes what you build next.
Also in the workshop
I build with AI every day
Production apps, MCP-connected agent systems, and prototype tools — each one starts as a need in my own work and becomes a shareable capability. See the Lab →