arpy dragffy

Portfolio Spotify

Spotify for Artists — insights over dashboards

UX research & CX strategy lead

Establishing what artists, managers and labels actually need from analytics — and designing a maturity-driven model that ties the data to decisions rather than to charts.

  • Research
  • Product Management
  • Facilitation & Planning

Private

The full case study is password protected

This write-up covers the context, the research approach, the deliverables, the measured impact, and what I'd do differently — the detail a hiring manager or prospective partner would want. Because it includes client strategy shared under NDA, it's behind a password.

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