arpy dragffy

Portfolio An AI-powered SEO platform

When the model is good and the experience isn't

AI product evaluation lead

An expert UX review and QA walkthrough of an agentic SEO product, where the underlying model was genuinely strong and everything wrapped around it eroded trust.

  • Research
  • Product Management
  • AI

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The full case study is password protected

This write-up covers the context, the research approach, the deliverables, the measured impact, and what I'd do differently — the detail a hiring manager or prospective partner would want. Because it includes client strategy shared under NDA, it's behind a password.

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