Personalization consent as the revenue constraint
- Research
- Product Management
- 0 → 1
Portfolio NFL ALL DAY
Taking a sports collectibles product to market
Research partner across the program
A multi-league research program that grew from creative testing into a full 0→1 product and go-to-market engagement — on a category where the creative itself had to carry financial trust.
- Research
- Product Management
- 0 → 1
Private
The full case study is password protected
This write-up covers the context, the research approach, the deliverables, the measured impact, and what I'd do differently — the detail a hiring manager or prospective partner would want. Because it includes client strategy shared under NDA, it's behind a password.